Driver’s Market: An (Edible) Community Loan

by sarah.

Through Credibles, Driver’s Market has already raised over $100,000 (and counting) from its customers, with the first $10,000 in just 10days!

Update May 2015: Now over $200,000!

Want Credibles for your business? Join here.

Driver’s Market: committed to local community and sustainable food
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“We are incredibly passionate about two very important things: people and food. It is our goal to offer foods that you can trace back to the people that grew and produced them.”Adam Driver (right) and his brother Graham, (plus business partner Paul Geffner) opened Driver’s Market in Sausalito, California in May 2013.
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Their small grocery store packs a big punch with a strong commitment to transparent, non-GMO sourcing direct from as many local producers as possible. Driver’s Market has a delicious deli and juice bar, acclaimed wine selection, gourmet goods and staples, and 100% organic produce.
Funding Need: Emergencies Happen

Occasional power outages threaten the business’s refrigerated and frozen inventory, far too good to risk losing. Driver’s launched a Credibles campaign in November 2013 to raise funds for a backup generator so they don’t have to worry when the lights go out.

Dedicated Drivers needed: Creating a Successful Credibles Campaign
Greetings Driver’s Market Community!As it is so close to Thanksgiving, we thought it would be the perfect time to formally thank you all and to give something back to you!
Tomorrow, Saturday, November 23rd we are launching our Credibles program, which allows customers to pre-pay for groceries and receive bonus dollars and gifts, while helping us save up for an emergency generator. Everybody wins!As an added bonus, if you come into the store tomorrow and sign up in person, we will give you a free small juice or smoothie of your choice!
If you can’t make it tomorrow, here is our offer page: https://credibles.co/drivers
At the campaign start, the Drivers brought their staff up to speed and invited their community to a launch party. They offered free fresh juice to anyone who contributed to their Credibles campaign.

“I jumped on the Credibles concept right away because I liked the concept of helping to fund a local business.
I really enjoy paying with Credibles because the staff there gets to know you on a first name basis. It’s really personalized the shopping experience, I can’t say enough good things about it. It really feels like shopping at a family store.” – Rebecca Vaughn, Driver’s Market customer

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The launch party helped Driver’s Market get the word out and build momentum, bringing them to $10,000 raised in the first two weeks.

“Well, I was skeptical at first if people would put money down up front, but Credibles really hit it out of the ballpark!” – Paul Geffner, co-owner of Driver’s Market

Ongoing Updates to keep the momentum
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Driver’s Market has continued to hand out flyers and post periodic updates and thank-you’s to their community. This has kept their community informed and engaged as Driver’s Market gets closer to their fundraising goal.
It also reminds prepaying customers they can “refill” their balances and continue to eat down their investment!
JMarcom390Customer John Marcom pays for his groceries with Credibles. The cashier deducts today’s purchase amount from John’s prepaid balance.
Keys to a Successful Credibles Campaign
  • Pre-launch project plan that included a pilot phase, launch date and event, training, and outreach
  • Establishing and maintaining strong relationships and personal connection with the community – before and during the campaign
  • Personal and frequent requests for community support via multiple channels (direct email, Facebook post, in-person conversations & events, and flyers)
  • Keeping fans updated on progress
  • Refreshing the offer with new perks and goodies
  • Talking about why they’re doing this, how much support means to them, and how customer support benefits the community

With this kind of momentum and success, Driver’s Market has become a stronger anchor in its commodity.

Want Credibles for your business? Let’s get in touch.


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